Zakiya Thomas, Boston Symphony Orchestra’s Executive Director of Education, Community Engagement and Inclusion, discusses how evaluation and accountability are key for institutions seeking to reach new audiences.
She says the same rigor that organizations apply to visitor experience or to the quality of work on display needs to also be applied around how that organization works with communities and the kinds of outcomes they expect to see.
For more than fifteen years, Zakiya Thomas has worked to develop engaging educational and public service initiatives designed to strategically align business, marketing, public relations and community engagement objectives.
She currently serves as the Executive Officer for Education, Community Engagement and Inclusion for the Boston Symphony Orchestra. Continue reading “Episode 55: Generate and Cultivate Engagement”