Episode 62: When Growing Audiences, Going Too Fast is as Dangerous as Too Slow

Graham Wright, Founder of Opus Affair, discusses the perennial question of how do organizations take care of their established audience while leaving room to create emerging audiences.

Graham WrightGraham Wright is an arts management consultant, classical singer, and founder of Opus Affair—an organization focused on connecting individuals with arts and culture events in their communities. Opus Affair, called a “social behemoth” by the Boston Globe, has over 7,000 individual members in the Boston area and has partnered with arts and culture organizations in Boston and beyond, including Boston Philharmonic, Boston Lyric Opera, Boston Baroque, Boston Center for the Arts, Boston Athenaeum, Boston Children’s Museum, Museum of Science Boston, Boston Early Music Festival, Celebrity Series of Boston, Odyssey Opera, Michigan Science Center, Portland Bach Experience, and White Snake Projects.

Graham has served as interim Executive Director for the GRAMMY-nominated chamber orchestra A Far Cry and received BostInno’s 50 on Fire award for “inventors, disrupters, luminaries, and newsmakers across all industries.” He has been a guest presenter or panelist on arts marketing, entrepreneurship, and community at Harvard University, Boston University, Northeastern University, Emerson College, Chamber Music American, and the Patron Manager Community Meeting, and on the air on WBUR. He is an alumnus of the Massachusetts Institute of Technology and Furman University.

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